Keep in touch with site visitors and boost loyalty

Michael Zinn • September 28, 2021

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.


Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.


Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.


Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.


It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.


Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!


Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.


A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

By Michael Zinn September 28, 2021
NEW YORK - January 26, 2021- The 1st Equity team is pleased to announce and welcome Michael J. Angerhauser to the team as the new Chief Financial Officer. Angerhauser brings 25 years of experience and combined business and tax advisory services to the 1st Equity team. As Chief Financial Officer (CFO), he will work with 1st Equity’s leadership team to further secure market opportunities and accelerate the company’s growth. Angerhauser will be responsible for improving cross-team performance and streamlining operations between all brands and entrepreneurial ventures associated with 1st Equity. In addition to leading Finance, Accounting and Human Resources, Angerhauser will serve as a financial and strategic business advisor to the Chief Executive Officer (CEO) and the broader leadership team. “Having a proven track record of helping businesses and individuals achieve their financial success as a trusted advisor, I am thrilled to bring my depth of experience. I look forward to having a major role leading 1st Equity’s many philanthropic initiatives like PinkTie, GivnGo Fuel, MVP of the Year and recent social enterprise, ThinkSmall,” said Michael Angerhauser. Prior to joining 1st Equity, Michael was the CEO of his full-service public accounting firm, Michael J. Angerhauser, CPA PLLC. He was a Director at Adam Shay, CPA PPLC, Principal at Berdon, LLP, Senior Director at Navigant Consulting, Director at Daylight Forensic & Advisory LLC, Manager at KPMG LLP’s Forensic Practice, and a New York City Police Department Lieutenant. “We are delighted to bring Michael and his extensive experience to 1st Equity’s executive team to help with the progression of the next phase of our company. His skill set spans across all aspects of finance and operations; we are very excited he has joined our team,” said Mike Cave, CEO of 1st Equity and founder of PinkTie, a New York based charity supporting community causes related to education, food security and health. Angerhauser holds a bachelor’s degree in Accounting from the NYU Stern School of Business and is a Certified Public Accountant in the State of New York and North Carolina.
By Michael Zinn September 28, 2021
Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.